Wednesday, October 31st, 2012

Walmart Donates $20M to Crystal Bridges Museum of American Art to Sponsor Admission

July 29, 2011 by  
Filed under Museums & Galleries

BENTONVILLE, A.K.- Crystal Bridges Museum of American Art announced a $20 million grant from Walmart to cover admission fees for all visitors. Prior to the grant, a $10 admission fee was being considered for adults.

“The Northwest Arkansas community is so important to us — it’s where our associates live, work and play,” said Walmart president and CEO Mike Duke. “We are excited about the cultural opportunities Crystal Bridges is bringing to our area and even more excited that our families, friends and neighbors will experience it at no cost.”

The 20 million grant from Walmart will cover admission fees for all visitors 580x388 Walmart Donates $20M to Crystal Bridges Museum of American Art to Sponsor Admission
The $20 million grant from Walmart will cover admission fees for all visitors

“One of the greatest challenges for museums today is finding ways to remove barriers to community participation, including admission charges,” said Don Bacigalupi, Crystal Bridges executive director. “Walmart has shown extraordinary vision and foresight in funding access to the museum, providing all that Crystal Bridges has to offer to all people at no cost. We know that this gift will allow the museum to become a daily resource in our community.”

Given over a period of five years, the grant is the first gift dedicated to the museum’s newly created Next Generation Fund which addresses the economic, social and cultural barriers that often prevent diverse audiences from participating in the arts.

“The arts should be an essential part of every child’s education,” First Lady Ginger Beebe said. “When Crystal Bridges opens on 11-11-11, it will be an incredible resource, and now it will be free to all who visit. The outstanding art found there will encourage young people by expanding their creativity, giving them an invaluable outlet for self-expression, and helping to develop greater artistic literacy.”

Related posts:

  1. Public gets first look at Wal-Mart heiress’ new Crystal Bridges Museum of American Art
  2. Crystal Bridges Museum of American Art selects Laura Jacobs Communications Director
  3. Crystal Bridges Announces Endowment Gifts from Walton Family Foundation
  4. Crystal Bridges Museum Hires Rod Bigelow as Deputy Director
  5. Niki Ciccotelli Named Director of Education at Crystal Bridges Museum

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